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What connects the Challenger address and COVID-19 communication?

On January 28, 1986, the American shuttle orbiter Challenger broke up 73 seconds after liftoff, bringing a devastating end to the spacecraft’s 10th mission. The disaster claimed the lives of all seven astronauts aboard. It was a tragedy that shook the country. Even before the smoke cleared, President Reagan had the unenviable job of explainingRead More…

Why the Executive Summary fails?

Executive summaries are seductive. As a neat list of main points of a presentation, they make us feel safe. We put them upfront in our presentations and feel ready for an executive audience. However, many presentations go awry in the executive summary itself. Why is that? Summary vs. Essence I believe sparkling business presentations toRead More…